Web Site Design & Marketing Guide

If previous posts have got you interested into taking complete advantage of this ever growing marketing resource, then there are a couple of ways in which you can get into this:

1. Creating a wap site. -

   WAP which stands for wireless application protocol: a protocol for transferring documents, esp. Web pages, over a computer network to cellular phones and other hand-held wireless devices, is one of the way in which to get access to mobile phones and other handheld devices. There are a online companies that offer wap creation for your business, and also if you use your mobile or handheld device then you can find various wap sites that allow you to create your own for free. Although this is a good thing, wap sites generally are very limited in how they are seen and not very exciting, if you do not get it ‘right’.

2. W3C standards coded website –
   This is the second meothd to get access to the mobiles and handheld devices around the world. As long as your website validates, according to the W3C standards, then not only will your website fix itself to how what the handheld device is, it may move everything into one column, depending on the device, but everything that you have created on your website will be there, and will look decidedly better than a WAP site.
   Also, along with the trend, there are browsers out there who are, themselves, getting into it by creating mobile browsers. At the present moment Opera is the only browser to really successfully create a mobile browser that is accessible to all recent mobile phones with a big enough screen which turns your mobile into a portable computer where you can access your websites, emails etc. Safari is another one, however is only accessible to the iPhone, and Firefox have created their own called Fennec but again only available to Nokia Mobile phones.

So, as long as your website can validate accroding to the W3C tests, then your website is avaliable globally and it also depends on what handset is being used and how, whether it is through the default mobile browser or if the user has downloaded a mobile browser, Opera, Fennec, or have Safari on their iPhone, your website is accessible but with growing developements in the mobile industry and more and more applications and browsers being created, then all you need to do is to get the word out.
Test this theory on your own mobile or handheld device and you will be surprised.

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