Web Site Design & Marketing Guide

SEO is short for Search Engine Optimisation, and one of the many tatics that web designers have to use to help any and all websites onto the 1st page of Google and promote a website in the world wide web.

SEO is the collective term for a number of methods used for optimizing any website. These include:
Keyphrase/Keyword: This is where a webmaster will word the website’s information in to include search terms that users would put into Google. The search engine then will automatically scan the website and update its database of the web and hopefully add your website to the list of websites being relevant for that search phrase.

Meta, Heading, and Title tags: These are similar to the keyword and key phrases but focuses on the main points of the website and also should relate to search terms entered into search engines. Meta tags are descriptive words for a website which a search engine finds websites, Heading tags are the main tags to highlight various parts of the website and search engine use these as keywords for search engines, and the title tag is what the main website is called and shown at the top of the web browser. This can be time consuming to do but once done will help a website rank higher in search engines.

Site maps: Whether it is Google, Yahoo or a websites own site map, a break-down of the website, it is beneficial to have as it helps all search engines clearly collect the data it needs to properly sort and categorize the website. This will make it easier to find when showing search results.